There is a lot of confusion when it comes to the word “brand”. We think it simply refers to a company name, tagline, and logo. But a brand is so much more.
As entrepreneurs, we get caught up in the tactics of marketing and selling, that we forgot about the real reason our business exists. Our message gets diluted by all the fancy tricks, strategies, and hacks, that for our customers, the message gets blurry.
For the full article and links to today's tool of the day, please visit: www.green-umbrella.biz/131